Bia is a professional assistance organization, headquartered in Hurghada, Egypt, with an excellent reputation in the travel insurance market; our guidance and dedication is what we contribute to our customers.

With over 30 years of experience in the insurance business combined with the expertise of highly skilled employees, Bia launched successfully, referring to local and extensive international expertise in the insurance business by holding senior operational and managerial positions in Egypt, UK, UAE, Europe, USA, Canada, in:

  • Assistance operational.
  • Fraud Investigation.
  • Cost containment.
  • Claims.
  • Travel Assistance.
  • Medical Insurance.


Due to our expertise, we achieved collaboration with the majority of hospitals, medical centres and clinics in the Middle East and North Africa, and we continue to expand.

Bia’s team of experts are able to contribute the highest quality of assistance services to company associates and tourists in the Middle East and North Africa by embracing the international standards based on British and European high quality criteria and regulations.

Bia offers an integrated service via our Helpline team, providing assistance with:

  • Medical Assistance.
  • Cost Containment Assistance.
  • Medical Patient Transfer by Air ambulance and BLS/ALS, ground ambulance.
  • Travel & Technical Assistance.
  • Repatriation & Medical Evacuation.
  • Legal & Fraud Assistance.